Veracis takes its name from veracity — truthfulness. It's the whole idea of the company: fund operations run on numbers people have to trust, and trust should come from evidence, not effort.
Veracis Analytics was founded by Robert Rushe, a practitioner with three decades in ETF product management and fund administration at some of the world's largest financial institutions.
The products come directly from that experience — from the spreadsheets he maintained, the manual processes he inherited, and the gaps he watched every operations team fill by hand. Fund Attribution existed as a working tool before Veracis existed as a company.
That's the difference between software built about an industry and software built inside one: Veracis products start from what practitioners actually do at 7am on a NAV day.
Veracis Analytics is based in Ireland, at the heart of the European fund administration industry. We're at the start of our commercial journey — working with our first pilot clients and building the product suite in the open with the practitioners who'll use it.
If you're a fund administrator, investment manager or depositary interested in what Veracis is building, we'd love to talk.
Tell us a little about your organisation and we'll be in touch within one business day.
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